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Beyond the Algorithm: The Five New Rules of B2B Marketing Effectiveness
Every B2B marketer is experimenting with AI right now. The tools are everywhere—from content generation to predictive analytics, from creative testing to audience targeting. But if everyone has access to the same technology, where does the competitive advantage actually come from?
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True Achieves IPA Effectiveness Accreditation Once Again – Leading the Way in B2B
We're very proud to share that True has once again achieved IPA Effectiveness Accreditation — making us one of only 12 agencies to have earned the accolade every year it has been awarded, since 2021.
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Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table
Our founder, Cos Mingides recently joined a round table hosted by Snowflake and B2B Marketing to tackle one of the industry’s toughest—and most important—challenges: proving the true commercial impact of marketing in B2B.
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Industry Goals For 2025: Did we mention effectiveness ?
The Drum’s recent Predictions event covered everything from antihyperstimulisation and middlenials to aura beauty and whether AI is democratising data. There were some cautionary tales and worrying stats – but overall the future feels exciting.
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True retains its status as IPA Effectiveness Accredited Agency
B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.
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The 95-5 Rule of Advertising
The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.
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