30 January 2018 by Amélie La Fayette

B2B TV Episode 4: AAR guide to selecting the right agency

Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.

In this episode our founders, Richard and Cos, are joined in the studio by Tony Spong from the AAR, who have been making agency selection easier and faster for clients since 1975. Here, they discuss everything from efficient agency operating models to the pitch process and how to get the most out of your agency relationships.


Catch-up on previous episodes to discover the results of the largest study of B2B marketing effectiveness and key considerations for targeting SMBs.