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Blog

Stay in the loop with the latest B2B industry trends.

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Blog
14 May 2015 by Sanjeev Kana

7 Takeaways from ‘Make’ day at Digital Shoreditch 2015

This week our dev team went to Digital Shoreditch, a festival bringing together the creative, tech and entrepreneur community. On the ‘Make’ day, UX, wearables and virtual reality were centre stage. With a smorgasbord of sessions to choose from, Digital Designer, Sanj focused on the UX sessions.

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Blog
13 May 2015 by Richard Parsons

It’s All About Anthropology, Stupid…

We like to think we buy a top-notch BMW because of its beautiful engineering, its performance, comfort and reliability. We probably really buy one because we think it’ll help us get laid, or differentiate us from the riff-raff.

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Blog
7 May 2015 by Kristin Tomuschat

An Award Hat-trick for True

Good things come in threes. Over the last two weeks, we are happy to announce that we have received three awards for our ongoing work with Micro Focus and our ‘Elephant in the Room’ campaign.

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Blog
30 April 2015 by Richard Parsons

Spock or Captain James T. Kirk?

Why is B2B marketing so boring? How did it happen? These are kinds of questions that keep me awake at night. Does that make me odd? Perhaps. But then I’m passionate about B2B and, as I’ve said, I’m on a mission.

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29 April 2015 by Jonathan Andrews

What Really Works in Social Media for B2B

Using Social Media to promote your business can be a great way of engaging with your audience, but sometimes it’s easier said than done.

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Blog
24 April 2015 by Charlie Meechan

Because We Don't Get Judged Enough

We love awards for the right reasons – they’re a chance to show our approach to storytelling in B2B works and is effective. So naturally, as Creative Director at True, I'm delighted to have been chosen to judge the 2015 BMA awards in New York.

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