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9 June 2015 by Richard Parsons

Hello, I’m a Psychopath!

In my last post, I said your brand is an ape. Everything changes when we start to think of B2B brands as human and as predisposed towards emotional, intuitive behaviour as humans are.

Blog

5 June 2015 by Rory Vieyra

Cold Calling or Egg Mayonnaise?

I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.

Blog

3 June 2015 by Richard Parsons

You’re an Ape

This isn’t meant to sound insulting – quite the opposite. Some of you may like to think of homo sapiens as being at the pinnacle of the animal kingdom, differentiated as much by our culture, imagination, and creativity as by our opposable thumbs.

Blog

29 May 2015 by Tessa McCaffrey

Creating Compelling B2B Stories Through Infographics

B2B marketers don’t need convincing to produce infographics that display information in a visual way. But all too often, we are seeing an overuse of pie charts and small people to represent percentages and statistics.

Blog

26 May 2015 by Richard Parsons

Metrics Schmetrics

Here’s another reason why I think B2B marketing has become boring: metrics, or more precisely, an over-reliance on metrics.

Blog

20 May 2015 by Charlie Meechan

We Like to Dream Big

It’s now been six months since True joined BBN – the global business-to-business agency – to become BBN London and further improve the way we support clients on a worldwide basis.

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Latest Blog

Hello, I’m a Psychopath!

Cold Calling or Egg Mayonnaise?

You’re an Ape

Creating Compelling B2B Stories Through Infographics

Metrics Schmetrics

We Like to Dream Big

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