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Stay in the loop with the latest B2B industry trends.

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23 April 2015 by Richard Parsons

Reviving the Art of Storytelling

Our fundamental belief is that we are all storytellers. As human beings we evolved telling stories around the camp fire.

Blog

21 April 2015 by Kristin Tomuschat

Google, You’ve Done it Again

Today is the day that Google will change its algorithm to favour ‘mobile friendly’ websites.

Blog

20 April 2015 by Richard Parsons

Love, Hate and Cocktail Parties

There’s no getting away from it: business to business marketing is boring. It’s the Cinderella at the Marcoms Ball. But whereas Cinderella turns into a beautiful princess and finally bags her prince, B2B is destined to remain sweeping the fireplace unless we up our game.

Blog

19 April 2015 by Richard Parsons

Our Industry is Broken; Let’s Fix It

At True, we fundamentally believe that something is wrong with B2B advertising; something is broken. We have an opportunity as marketers to change that. After all, we should always be trying to improve what we do, right?

Blog

13 April 2015 by Tessa McCaffrey

5 Things We Do To Develop a Creative Culture

It doesn’t happen overnight of course, but why shouldn’t developing a creative culture start from day one? I have a strong belief that creating a creative culture doesn’t just happen – it needs to be planned for. Here are our five starting points.

Blog

13 April 2015 by Tom Busby

Education Overload?

Like one of the great pioneers of education, Aristotle, I believe that a fulfilled person is an educated person - or in this case consumer. As consumers, in the buying process, we are rational beings seeking education to answer the burning question… ‘AM I BUYING THE RIGHT THING?!’

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Latest Blog

Reviving the Art of Storytelling

Google, You’ve Done it Again

Love, Hate and Cocktail Parties

Our Industry is Broken; Let’s Fix It

5 Things We Do To Develop a Creative Culture

Education Overload?

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