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Creativity

46 results

11 May 2017 by Richard Parsons

A marriage of art and science

George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

Blog

17 February 2017 by Richard Parsons

If marketers are architects, how should they structure their own building?

Continued from my previous post If marketers should be the equivalent of architects designing and building beautiful edifices founded on a series of platforms – the most important of which is creative – it follows that the way we structure our businesses should reflect this.

Blog

13 February 2017 by Gopal Kishore - BBN Singapore

This is no joke – how humour can help B2B marketers connect with their audience

There were two cows in a field. One said “moo”, the other one said, “I was going to say that!”

Blog

9 February 2017 by Richard Parsons

Introducing B2B TV...

Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.

Blog

6 February 2017 by Ben Verleysen - BBN Belgium

Marketing = Science + gut feeling

Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.

Blog

1 February 2017 by Alan Stobie - BBN Scotland

All aboard the content truck, Mr Clarkson

I turned on the TV this morning. Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

Showing 19–24 of 46

Creativity

A marriage of art and science

If marketers are architects, how should they structure their own building?

This is no joke – how humour can help B2B marketers connect with their audience

Introducing B2B TV...

Marketing = Science + gut feeling

All aboard the content truck, Mr Clarkson

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