Blog

Stay in the loop with the latest B2B industry trends.

Creativity

46 results

16 November 2017 by Polly Griffiths

Five emotions for five B2B campaigns

Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.

Blog

2 November 2017 by Peter Foubert - BBN Belgium

Marketing is an art and content marketing is a speciality

Despite the increasing digitalisation of the media, traditional channels are still doing very well.

Blog

24 October 2017 by Polly Griffiths

B2B TV Episode 3: Creativity in B2B – our Top 6 industry campaigns

With special guest, Creative Director; LJ Spencer, True’s founders showcase their favourite B2B ads from the last few years, in the latest episode of B2B TV.

Blog

8 August 2017 by Richard Parsons

Just do it…

Once you've done all your thinking, research, and empathizing, hopefully you have a pretty good idea what you want to say – what the brand narrative is going to be. It’s time to start synthesizing all those influences into the semblance of a big idea.

Blog

21 July 2017 by Richard Parsons

Creativity, where art thou?

The big idea – the brand story running throughout a campaign and the entire business – can’t come from a rulebook or a set of data. So where does creativity come from?

Blog

23 May 2017 by Richard Parsons

Don’t get into the box…

We’re forever being told to “think outside the box”, but we say “don’t get into the box in the first place”. These days, traditional business structures can seem irrelevant.

Showing 13–18 of 46

Creativity

Five emotions for five B2B campaigns

Marketing is an art and content marketing is a speciality

B2B TV Episode 3: Creativity in B2B – our Top 6 industry campaigns

Just do it…

Creativity, where art thou?

Don’t get into the box…

Subscribe to the latestfrom True

Subscribe to the latest
from True