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Creativity

46 results

1 November 2016 by Richard Parsons

A Beautiful Building Needs A Platform

Continuing from my last post. Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.

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25 October 2016 by Richard Parsons

Marketers Should Be Architects

“No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.”

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19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

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14 July 2016 by Leo Boon Yeow - BBN Singapore

Video is Unavoidable in B2B Marketing Today

Video is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September 2015.

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14 July 2016 by Amelie Lafayette

Let Me Tell You A Story...

In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.

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30 June 2016 by Fabio Orlando - BBN Canada

The Boy Who Could Fly

I was a weird kid. No, really. When I was but a wee lad I believed a lot of things that most would deem inconceivable.

Showing 25–30 of 46

Creativity

A Beautiful Building Needs A Platform

Marketers Should Be Architects

As Britney Would Say, Work Bitch

Video is Unavoidable in B2B Marketing Today

Let Me Tell You A Story...

The Boy Who Could Fly

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