True
  • About
    Fame is our growth strategy. Effectiveness is its proof.
    • Our story
    • Our approach
    • Our Effectiveness OS
    Explore our growth model
  • Work
  • Services
    Featured serviceSprint Studio
    • Programs
    • Marketing as a Service
    • Sprint Studio
    View all our services
  • Insights & Events
    Interactive toolThe Creative Scale
    • Webinars & Events
    • Research
    • Blog
    View all insights and events
  • Offices

    104 Oxford Street, London, W1D 1LP

    +44 (0) 207 952 2120

    • Contact
    • Locations
    Our global offices
  • About
    • Our story
    • Our approach
    • Our Effectiveness OS
    Explore our growth model
  • Work
  • Services
    • Programs
    • Marketing as a Service
    • Sprint Studio
    View all our services
  • Insights & Events
    • Webinars & Events
    • Research
    • Blog
    View all insights and events
  • Offices
    • Contact
    • Locations
    Our global offices

Blog

Stay in the loop with the latest B2B industry trends.

True News

37 results
B2B TV blog image.jpgBlog
9 February 2017 by Richard Parsons

Introducing B2B TV...

Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.

Continue reading
two-for-true-at-the-b2b-marketing-awards.jpgBlog
25 November 2016 by Richard Parsons

“Two for True” at the B2B Marketing Awards

Last night, True nabbed the ‘Best use of creative’ for Yell and ‘Most commercially successful campaign’ for Micro Focus at the B2B Marketing Awards.

Continue reading
Blog
22 November 2016 by Richard Parsons

The Secret Beta Society

The Secret Beta Society event was an evening of discovery into B2B marketing, held by True. The Brothers and Sisters congregated for an evening of wit, wisdom and wine. Ever wondered who the B2B Illuminati are? View some photos from the night, you may even spot the greatest B2B mind in the room.

Continue reading
work.jpgBlog
19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

Continue reading
Blog
16 June 2016 by Annette Fernandes-Poyser - BBN Central

BBN Expands Into Brazil

BBN has just signed it’s latest agency partner agreement with Brazilian agency Approach. Our dialogue with Beth Garcia, CEO and partner of Approach began in February this year and after several conversations and communication exchanges over the next proceeding months it became clear that Approach was going to be a key partner for our clients doing business in South America.

Continue reading
Blog
31 October 2015 by Vasil Valkov

Ghosts Of Halloween Past

My first Halloween was in 1991. On the morning of Oct 31 I touched down at Kennedy airport. One way ticket - Kathmandu to New York. I had decided it was too early to become a Himalayan monk, and instead chose the Big Apple.

Continue reading

Showing 25–30 of 37

Previous pageLoad more

Browse by topics

All topics168Brand and storytelling46Creativity46True News37Strategy35Content19Performance marketing18Effectiveness14Advertising4Media4

Subscribe to the latest
from True

The latest thinking, research and events from True, straight to your inbox.

Insights & Events
All Insights & EventsWebinars & EventsResearchBlogPodcasts
True

104 Oxford Street
London
W1D 1LP

+44 (0)207 952 2120

New Business: richard@trueagency.com

General enquiries: info@trueagency.com

Careers: jobs@trueagency.com

Choose
Fame.

True is the creative and media agency for B2B brands that refuse to blend in. We build fame, preference and measurable growth through award-winning creativity, high-attention media and a relentless focus on marketing effectiveness.

Talk to us Follow us
©2026 True Agency Limited. All Rights Reserved.
CareersTermsPrivacy