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Blog

Stay in the loop with the latest B2B industry trends.

True News

37 results
Blog
16 July 2015 by Tessa McCaffrey

Who's who at True: Tessa

It helps to both like and be proud of the people you work with. At True, we are. Since you may only know a few of us, we're starting a who's who of True – picking random people and digging for the truth behind their shiny smile.

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Blog
22 June 2015 by Tessa McCaffrey

Who’s Who at True: Vasil

It helps to both like and be proud of the people you work with. At True, we are. Since you may only know a few of us, we're starting a who's who of True – picking random people and digging for the truth behind their shiny smile.

Continue reading
Blog
20 May 2015 by Charlie Meechan

We Like to Dream Big

It’s now been six months since True joined BBN – the global business-to-business agency – to become BBN London and further improve the way we support clients on a worldwide basis.

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Blog
7 May 2015 by Kristin Tomuschat

An Award Hat-trick for True

Good things come in threes. Over the last two weeks, we are happy to announce that we have received three awards for our ongoing work with Micro Focus and our ‘Elephant in the Room’ campaign.

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Blog
24 April 2015 by Charlie Meechan

Because We Don't Get Judged Enough

We love awards for the right reasons – they’re a chance to show our approach to storytelling in B2B works and is effective. So naturally, as Creative Director at True, I'm delighted to have been chosen to judge the 2015 BMA awards in New York.

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Blog
19 April 2015 by Richard Parsons

Our Industry is Broken; Let’s Fix It

At True, we fundamentally believe that something is wrong with B2B advertising; something is broken. We have an opportunity as marketers to change that. After all, we should always be trying to improve what we do, right?

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