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Blog

Stay in the loop with the latest B2B industry trends.

Strategy

35 results
Blog
20 October 2015 by Olga Angelaki

It’s Show Time, Folks!

Words or pictures, pictures or words? This is the age-old argument for what works best in advertising.

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Blog
9 October 2015 by Tom Busby

Millennials – Don’t Be Bugged

Born between 1980 and 2000, millennials are a group of people who have never used a fax machine, think dial-up internet is from the dark ages, have rarely opened an encyclopaedia – and may never have driven anywhere without the aid of a sat-nav.

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Blog
5 June 2015 by Rory Vieyra

Cold Calling or Egg Mayonnaise?

I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.

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Blog
26 May 2015 by Richard Parsons

Metrics Schmetrics

Here’s another reason why I think B2B marketing has become boring: metrics, or more precisely, an over-reliance on metrics.

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Blog
29 April 2015 by Jonathan Andrews

What Really Works in Social Media for B2B

Using Social Media to promote your business can be a great way of engaging with your audience, but sometimes it’s easier said than done.

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