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Stay in the loop with the latest B2B industry trends.

Brand and storytelling

49 results

5 June 2015 by Rory Vieyra

Cold Calling or Egg Mayonnaise?

I am new to B2B marketing (someone has to be). I used to be a professional actor. My main areas of expertise are bursting into impromptu song and making the shape of a tree.

Blog

29 May 2015 by Tessa McCaffrey

Creating Compelling B2B Stories Through Infographics

B2B marketers don’t need convincing to produce infographics that display information in a visual way. But all too often, we are seeing an overuse of pie charts and small people to represent percentages and statistics.

Blog

13 May 2015 by Richard Parsons

It’s All About Anthropology, Stupid…

We like to think we buy a top-notch BMW because of its beautiful engineering, its performance, comfort and reliability. We probably really buy one because we think it’ll help us get laid, or differentiate us from the riff-raff.

Blog

23 April 2015 by Richard Parsons

Reviving the Art of Storytelling

Our fundamental belief is that we are all storytellers. As human beings we evolved telling stories around the camp fire.

Blog

20 April 2015 by Richard Parsons

Love, Hate and Cocktail Parties

There’s no getting away from it: business to business marketing is boring. It’s the Cinderella at the Marcoms Ball. But whereas Cinderella turns into a beautiful princess and finally bags her prince, B2B is destined to remain sweeping the fireplace unless we up our game.

Blog

19 April 2015 by Richard Parsons

Our Industry is Broken; Let’s Fix It

At True, we fundamentally believe that something is wrong with B2B advertising; something is broken. We have an opportunity as marketers to change that. After all, we should always be trying to improve what we do, right?

Showing 43–48 of 49

Brand and storytelling

Cold Calling or Egg Mayonnaise?

Creating Compelling B2B Stories Through Infographics

It’s All About Anthropology, Stupid…

Reviving the Art of Storytelling

Love, Hate and Cocktail Parties

Our Industry is Broken; Let’s Fix It

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