Blog

Stay in the loop with the latest B2B industry trends.

Brand and storytelling

49 results

Blog

15 March 2016 by Richard Parsons

Funnel Vision

Why do B2B marketers get things the wrong way round?

Blog

26 January 2016 by Richard Parsons

The Myths of Time...

Before we could even write, we humans were painting scenes on the cave walls at Lascaux, or listening to Greek bards sing about the exploits of heroes and gods.

Blog

26 November 2015 by Rory Vieyra

Become The Don of Social Media

Don Corleone has a successful business in Gambling and Bribery. He faces a choice between potential earnings from narcotics and jeopardising his established relationships with the Police and Government by starting an unknown and unsavoury venture. If you're a B2B CMO, you are Don Corleone; Social Media is narcotics.

Blog

21 September 2015 by Richard Parsons

Gorillas and Bulls

Once a brand knows what it stands for and knows what kind of relationship it has with its audience, its marketing can be more adventurous and take more risks. Cadbury’s ‘Drumming Gorilla’ ad is a prime example.

Blog

25 June 2015 by Richard Parsons

Where’s the Consistency Gone?

We don’t behave the same way at the football game as we do at a funeral, unless we’re starring in a gross-out Hollywood comedy. As humans, we adapt our behaviour to the social context. Brands should do the same.

Blog

9 June 2015 by Richard Parsons

Hello, I’m a Psychopath!

In my last post, I said your brand is an ape. Everything changes when we start to think of B2B brands as human and as predisposed towards emotional, intuitive behaviour as humans are.

Showing 37–42 of 49

Brand and storytelling

Funnel Vision

The Myths of Time...

Become The Don of Social Media

Gorillas and Bulls

Where’s the Consistency Gone?

Hello, I’m a Psychopath!

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