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Brand and storytelling

46 results

13 April 2016 by Richard Parsons

“Here’s to the crazy ones…”

When Steve Jobs and Steve Wozniak founded Apple, they didn’t just want to make machines that were functional; they also wanted to make them beautiful and easy to use. Jobs was as influenced by calligraphy as he was by programming.

Blog

29 March 2016 by Richard Parsons

Friction Factory

Telling a good story is often about identifying a point of friction and releasing pressure that has built up because of it. That point is not always obvious, of course.

Blog

25 March 2016 by Richard Parsons

The Greatest Story Ever Told?

Metro Goldwyn Mayer’s 1965 film, ‘The Greatest Story Ever Told’ brought the life of Jesus to the big screen in glorious Technicolor.

Blog

15 March 2016 by Richard Parsons

Funnel Vision

Why do B2B marketers get things the wrong way round?

Blog

26 January 2016 by Richard Parsons

The Myths of Time...

Before we could even write, we humans were painting scenes on the cave walls at Lascaux, or listening to Greek bards sing about the exploits of heroes and gods.

Blog

26 November 2015 by Rory Vieyra

Become The Don of Social Media

Don Corleone has a successful business in Gambling and Bribery. He faces a choice between potential earnings from narcotics and jeopardising his established relationships with the Police and Government by starting an unknown and unsavoury venture. If you're a B2B CMO, you are Don Corleone; Social Media is narcotics.

Showing 31–36 of 46

Brand and storytelling

“Here’s to the crazy ones…”

Friction Factory

The Greatest Story Ever Told?

Funnel Vision

The Myths of Time...

Become The Don of Social Media

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