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Brand and storytelling

49 results

1 November 2016 by Richard Parsons

A Beautiful Building Needs A Platform

Continuing from my last post. Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.

Blog

19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

Blog

22 September 2016 by Sunil Shah - BBN India

3 Tips For Better B2B Technology Marketing Case Studies

Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.

Blog

18 August 2016 by Isabelle O'Brien - M&a, BBN Australia

What Can Marketers Learn From Pokémon GO?

In under a week Pokémon Go has become a phenomenon, surpassing Tinder and almost Twitter on Android phone downloads – despite only being available in four countries.

Blog

14 July 2016 by Amelie Lafayette

Let Me Tell You A Story...

In an excellent earlier blog post a spirited argument was put forward for the primacy of the image over the written word in advertising. However, I’d like to counter this with a, hopefully, spirited argument not only in favour of words, but lots of them. I’m talking about long copy.

Blog

30 June 2016 by Fabio Orlando - BBN Canada

The Boy Who Could Fly

I was a weird kid. No, really. When I was but a wee lad I believed a lot of things that most would deem inconceivable.

Showing 25–30 of 49

Brand and storytelling

A Beautiful Building Needs A Platform

As Britney Would Say, Work Bitch

3 Tips For Better B2B Technology Marketing Case Studies

What Can Marketers Learn From Pokémon GO?

Let Me Tell You A Story...

The Boy Who Could Fly

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