Blog

Stay in the loop with the latest B2B industry trends.

Brand and storytelling

49 results

11 July 2017 by Annette Fernandes-Poyser - BBN Central

Do B2B companies need a face?

Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person rather than just a company.

Blog

23 May 2017 by Richard Parsons

Don’t get into the box…

We’re forever being told to “think outside the box”, but we say “don’t get into the box in the first place”. These days, traditional business structures can seem irrelevant.

Blog

17 May 2017 by Richard Parsons

Marcomms to the rescue!

I would go so far as to argue that marketing communications can actually lead business development and not simply promote what’s already there. Marcomms can be a catalyst for new business and add real value. A claim too far? Hear me out.

Blog

11 May 2017 by Richard Parsons

A marriage of art and science

George Bernard Shaw once wrote: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

Blog

17 January 2017 by Cos Mingides

Political campaigns are very much like B2B campaigns

What? I hear you say. The reason for that assertion is that they, like a lot of what we do, are wrapped up in very rational arguments.

Blog

13 January 2017 by Ishan Bhattacharya - BBN India

How B2B Marketers Can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns do not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy decision makers, it’s absolutely untrue.

Showing 19–24 of 49

Brand and storytelling

Do B2B companies need a face?

Don’t get into the box…

Marcomms to the rescue!

A marriage of art and science

Political campaigns are very much like B2B campaigns

How B2B Marketers Can Achieve Audacious Goals by Going Social

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