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Richard Parsons

38 results

9 February 2017 by Richard Parsons

Introducing B2B TV...

Under the Influence is our first B2B TV show produced to get us all thinking about how we can make our industry more successful, engaging, creative and human.

Blog

19 January 2017 by Richard Parsons

Bits, Bytes and Ballyhoo

To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place.

Blog

30 November 2016 by Richard Parsons

Fishing, Pulling and Statistics

Continued from my previous post All this talk of creativity, the big idea and long-term thinking doesn’t meanI’m against measuring stuff. As I’ve already said, the point is that metrics should inform us, not dictate to us.

Blog

29 November 2016 by Richard Parsons

So Here’s the Strategy…Look, Kittens!

One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven and financially obsessed. The corporate culture is all about the quarterly report – the numbers – and that leads to a reductive, short-term approach. It’s like we’ve all got attention deficit disorder.

Blog

25 November 2016 by Richard Parsons

“Two for True” at the B2B Marketing Awards

Last night, True nabbed the ‘Best use of creative’ for Yell and ‘Most commercially successful campaign’ for Micro Focus at the B2B Marketing Awards.

Blog

22 November 2016 by Richard Parsons

The Secret Beta Society

The Secret Beta Society event was an evening of discovery into B2B marketing, held by True. The Brothers and Sisters congregated for an evening of wit, wisdom and wine. Ever wondered who the B2B Illuminati are? View some photos from the night, you may even spot the greatest B2B mind in the room.

Showing 13–18 of 38

Richard Parsons

Introducing B2B TV...

Bits, Bytes and Ballyhoo

Fishing, Pulling and Statistics

So Here’s the Strategy…Look, Kittens!

“Two for True” at the B2B Marketing Awards

The Secret Beta Society

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