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Richard Parsons

38 results

1 November 2016 by Richard Parsons

A Beautiful Building Needs A Platform

Continuing from my last post. Good buildings are built on solid foundations. For our purposes, I’m going to call these platforms. The first platform we need to build is the creative platform.

Blog

25 October 2016 by Richard Parsons

Marketers Should Be Architects

“No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.”

Blog

19 October 2016 by Richard Parsons

As Britney Would Say, Work Bitch

I’m often asked what’s the best way to judge an agency. My answer is simple, do you like them and, perhaps more importantly, do you like their work?

Blog

13 April 2016 by Richard Parsons

“Here’s to the crazy ones…”

When Steve Jobs and Steve Wozniak founded Apple, they didn’t just want to make machines that were functional; they also wanted to make them beautiful and easy to use. Jobs was as influenced by calligraphy as he was by programming.

Blog

29 March 2016 by Richard Parsons

Friction Factory

Telling a good story is often about identifying a point of friction and releasing pressure that has built up because of it. That point is not always obvious, of course.

Blog

25 March 2016 by Richard Parsons

The Greatest Story Ever Told?

Metro Goldwyn Mayer’s 1965 film, ‘The Greatest Story Ever Told’ brought the life of Jesus to the big screen in glorious Technicolor.

Showing 19–24 of 38

Richard Parsons

A Beautiful Building Needs A Platform

Marketers Should Be Architects

As Britney Would Say, Work Bitch

“Here’s to the crazy ones…”

Friction Factory

The Greatest Story Ever Told?

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