Blog

Stay in the loop with the latest B2B industry trends.

Ellie Nicolaou

12 results

24 July 2026 by Ellie Nicolaou

Fujitsu on Brand vs Demand: Why Buyers Remember

At a recent Enterprise roundtable hosted by True and Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu, we asked a room of senior B2B marketers how to influence buyers who are increasingly hard to reach.

Blog

4 February 2026 by Ellie Nicolaou

THE IPA MAKING SENSE PODCAST: ELLIE NICOLAOU

True’s Ellie Nicolaou joins the IPA Making Sense podcast to reflect on how the media landscape is being experienced by the next generation – from the realities of starting out in the industry to how Gen Z is navigating work, learning and progression today.

Blog

27 November 2025 by Ellie Nicolaou

True wins at the 2025 B2B Marketing Awards for Exel Composites

We’re proud to share that we’ve taken home a Bronze award at the B2B Marketing Awards, recognised for Best Brand Initiative for our work with Exel Composites on Reimagine the Possible.

Blog

20 November 2025 by Ellie Nicolaou

True Wins Gold, Silver and Bronze at The 2025 Drum Awards for Exel Composites

We’re proud to share that we’ve been recognised at The Drum Awards for our work on Reimagine the Possible with Exel Composites.

Blog

28 July 2025 by Ellie Nicolaou

Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table

Our founder, Cos Mingides recently joined a round table hosted by Snowflake and B2B Marketing to tackle one of the industry’s toughest—and most important—challenges: proving the true commercial impact of marketing in B2B.

Blog

12 June 2025 by Ellie Nicolaou

True Wins Big at the 2025 ANA B2 Awards!

We’re proud to announce that we’ve won across all four of our nominated categories at the 2025 ANA B2 Awards!

Showing 1–6 of 12

Ellie Nicolaou

Fujitsu on Brand vs Demand: Why Buyers Remember

THE IPA MAKING SENSE PODCAST: ELLIE NICOLAOU

True wins at the 2025 B2B Marketing Awards for Exel Composites

True Wins Gold, Silver and Bronze at The 2025 Drum Awards for Exel Composites

Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table

True Wins Big at the 2025 ANA B2 Awards!

Subscribe to the latestfrom True

Subscribe to the latest
from True