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12 June 2025 by Ellie Nicolaou

True Wins Big at the 2025 ANA B2 Awards!

We’re proud to announce that we’ve won across all four of our nominated categories at the 2025 ANA B2 Awards!

These awards celebrate the most innovative and impactful business marketing campaigns in B2B — spotlighting the individuals and teams who push boundaries and deliver real results.

Our "Reimagine the Possible" campaign for Exel Composites has been recognised with the following wins:

Gold – Regional Spotlight Award: United Kingdom
Gold – Corporate Branding Campaign
Gold – Product Launch or Relaunch
Bronze - Integrated Marketing Program: Small to Midsize Business

You can read the full case study on our “Reimagine the Possible” campaign here.

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Fujitsu on Brand vs Demand: Why Buyers Remember

At a recent Enterprise roundtable hosted by True and Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu, we asked a room of senior B2B marketers how to influence buyers who are increasingly hard to reach.

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17 July 2026 by Anna Stone

A Celebration of Effectiveness in B2B

There’s a lot of research about effectiveness in B2B but how do you turn the principles into a reality.

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2 July 2026 by Richard Parsons

We know what works. So what's holding B2B back?

B2B Ignite returned to London on 1 July, and the industry is in better shape than it sometimes gives itself credit for. The rooms were full and the conversations were sharp, and credit to the B2B Marketing team for building the programme around exactly the right ambition, marketers taking more control of growth.

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