03 July 2018 by Annette Fernandes-Poyser - BBN Central

BBN expands with four new partner agencies

Recent new partnerships in the last 12 months see BBN expand their geographical footprint into 27 countries worldwide.

BBN continues its global expansion by announcing the appointment of four new member agencies in the last 12 months.

The first, INL, is based in Geneva, Switzerland and is headed up by Rich Thomas. INL is one of Switzerland’s top agencies and consistently delivers high levels of creativity and client service across multiple disciplines.  The agency, has both B2B and B2C clients including Medtronic, Nestle, Givaudan, P&G, COTY and Dentsply Serona.  Rich Thomas commented,“We’re excited to join such an impressive group of agencies who share a real entrepreneurial spirit and willingness to collaborate.”

MarketLogic has been supporting businesses across Latin America and the Caribbean since 2000. Their growth has been recognised by Inc. Magazine as one of the fastest growing small businesses in the USA, three years in a row. The agency’s integrated team has expertise across all communications media and combines regional strategy with local insights.

In November last year, award-winning Copenhagen-based cylindr, became BBN’s partner in Denmark. As a strategic marketing and communications consultancy, 95% of cylindr’s business is international, their clients being primarily Danish-based or Danish-affiliated multinationals. This new partnership completes our presence in the Nordics and maintains BBN as a formidable player in the region. Jonathan Winch, partner at cylinder said, “BBN has provided us a unique platform to help our clients in Denmark improve their global marketing and communications reach. Since joining, we’ve been struck by the exceptional level of experience, creativity and specialist skills in the group. We are excited to work alongside so many talented individuals and teams from around the world as close colleagues.”

The leading Tokyo based B2B agency, ImpactM have confirmed their BBN partnership in Japan. ImpactM were recently invited to a leading global content marketing event in Japan, providing one of its key seminars on how to build owned media in a B2B environment. ImpactM was established in 2010 as a channel marketing agency for IBM. Since then they have expanded their service offering and client base considerably, with 90% of their business in the B2B sector. Clients include Microsoft and other major IT brands.  Tomoko Shibata, CEO of impactM said, “We are very much looking forward to our BBN partnership to further grow as a B2B marketing expert in Japan. Given the global nature of BBN, working with world-class B2B marketing professionals around the world, we will endeavour to become the best B2B agency in the Japanese market.  We also would like to help Japanese clients establish solid marketing operations overseas through BBN’s global reach.”

Annette Fernandes-Poyser, Executive Director at BBN commented, “Each of these new agencies adds a unique dimension to BBN and they fit perfectly into our organisation. New partners such as these bring new ideas and further extend our global presence.  BBN provides support to clients globally and this further strengthens our position as a leading B2B marketing agency.”


About BBN

BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B. Our collective knowledge and understanding of communications in the sector is almost impossible to match.

Working together, our combined advantage means we significantly influence what can be achieved when a business talks to another business. We’re proud to stand for full service capability; spanning strategy, creativity, technology and implementation.

Today, you’ll find BBN partners in more than 27 countries around the world, who successfully implement international client projects across multiple territories. Our ambitious future plans include expansion into other key global locations, giving us more scope, with the integration of more agencies, to help more clients.

To learn more, go to bbn-international.com or follow us @BBN_B2B

Media contact
Annette Fernandes-Poyser
T: +971 50 550 2197