True
  • About
    Fame is our growth strategy. Effectiveness is its proof.
    • Our story
    • Our approach
    • Our Effectiveness OS
    Explore our growth model
  • Work
  • Services
    Featured serviceSprint Studio
    • Programs
    • Marketing as a Service
    • Sprint Studio
    View all our services
  • Insights & Events
    Interactive toolThe Creative Scale
    • Webinars & Events
    • Research
    • Blog
    View all insights and events
  • Offices

    104 Oxford Street, London, W1D 1LP

    +44 (0) 207 952 2120

    • Contact
    • Locations
    Our global offices
  • About
    • Our story
    • Our approach
    • Our Effectiveness OS
    Explore our growth model
  • Work
  • Services
    • Programs
    • Marketing as a Service
    • Sprint Studio
    View all our services
  • Insights & Events
    • Webinars & Events
    • Research
    • Blog
    View all insights and events
  • Offices
    • Contact
    • Locations
    Our global offices

Blog

Stay in the loop with the latest B2B industry trends.

Content

19 results
Blog
10 April 2017 by Gopal Kishore - BBN Singapore

7 steps to plan a B2B content marketing strategy

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.

Continue reading
Blog
1 February 2017 by Alan Stobie - BBN Scotland

All aboard the content truck, Mr Clarkson

I turned on the TV this morning. Actually, no I didn’t. I picked up my iPhone, opened up myTV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

Continue reading
Blog
6 October 2016 by Bart Stovers - BBN Netherlands

Thoughts on Thought Leadership

The power of a new business point of view New points of view change our life. You could describe Steve Job’s new point of view on the user interface as: we now serve our computer versus our computer needs to serve us.

Continue reading
Blog
29 September 2016 by Annette Fernandes-Poyser - BBN Central

Top Ten Tips For Creating Engaging Content

Okay, while you might not be able to eat these yummy ‘top tips’. We think you’ll find them deliciously useful.

Continue reading
Blog
22 September 2016 by Sunil Shah - BBN India

3 Tips For Better B2B Technology Marketing Case Studies

Case studies are an important arrow in the arsenal of a B2B technology marketer. Knowing how to write one well–or being able to spot shortfalls in case studies written by your agency–is an important skill.

Continue reading
Blog_image_040816.jpgBlog
9 August 2016 by Ishan Bhattacharya - BBN India

Why B2B Business Blogging Is Still Not Dead

For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into measurable sales inquiries.

Continue reading

Showing 7–12 of 19

Previous pageLoad more

Browse by topics

All topics168Brand and storytelling46Creativity46True News37Strategy35Content19Performance marketing18Effectiveness14Advertising4Media4

Subscribe to the latest
from True

The latest thinking, research and events from True, straight to your inbox.

Insights & Events
All Insights & EventsWebinars & EventsResearchBlogPodcasts
True

104 Oxford Street
London
W1D 1LP

+44 (0)207 952 2120

New Business: richard@trueagency.com

General enquiries: info@trueagency.com

Careers: jobs@trueagency.com

Choose
Fame.

True is the creative and media agency for B2B brands that refuse to blend in. We build fame, preference and measurable growth through award-winning creativity, high-attention media and a relentless focus on marketing effectiveness.

Talk to us Follow us
©2026 True Agency Limited. All Rights Reserved.
CareersTermsPrivacy