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Blog

Stay in the loop with the latest B2B industry trends.

Latest Blog

Orange fading into purple image for the B2B Marketing and True colours with the B2B Marketing logo in the centreBlog
26 November 2021 by Grace Baron

A gold move (at the B2B Marketing Awards)

True won three awards at the 2021 B2B Marketing Awards with their hugely successful ‘Catching Feels’ campaign for PERGRAPHICA, Mondi Group in partnership with Adobe Stock. We’re thrilled to take home the gold for Best Brand Initiative.

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White text reading 'The Drum Awards B2B' and then grey text underneath reading 'Winners 2021' with white crown logo of the Drum on a red backgroundBlog
19 November 2021 by Grace Baron

Three is the magic number (of Drum B2B Awards)

True announce 3 award wins at the 2021 Global Drum Awards for B2B for their multi-award winning campaign ‘Catching Feels’ for PERGRAPHICA, Mondi, including the prestigious Chair Award.

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White text reading 'The Drum Awards B2B' with white crown logo of the Drum on a red backgroundBlog
1 November 2021 by Grace Baron

High fives all round (for 5 Drum B2B Award Shortlists)

True announce 5 finalist nominations at this year’s Global Drum Awards for B2B across four different categories with three of our award winning campaigns, including Best Use of Emotion in B2B Marketing.

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Red background with white writing reading 'The Drum Awards Digital Industries' and the white crown logo of the DrumBlog
28 October 2021 by Grace Baron

We struck gold (at the Drum Digital Industries Awards)

True has won gold at the 2021 global Drum Digital Industries Awards in the B2B Sector with our campaign, ‘Catching Feels’ for PERGRAPHICA, Mondi.

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Blue background with confetti falling and a white badge in the centre reading 'Effectiveness Accredited 2021-23' from the IPABlog
17 September 2021 by Grace Baron

True Only B2B Agency to Receive IPA Effectiveness Accreditation

An announcement from the agency about how proud we are to be on the inaugural list. How it is testament to our focus on commercial effectiveness and the results we generate for our clients.

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Blog
13 September 2021 by Emily Clark

Quantum Marketing: A new dawn for B2B

For centuries, scientists believed in the 'planetary model' of the atom, consisting of a nucleus and then a bunch of tiny electrons, making neat, predictable circles around that nucleus. This theory mimicked the physics of outer space and therefore seemed to make perfect sense.

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