- Wins
Best Use of Creative – Silver
Most Commercially Successful – Silver
Best Brand Initiative – Gold
Richard Parsons, Co-Founder of True, shared, “The B2B Marketing awards are the UK's pinnacle of awards for our industry, so we’re delighted to have won. Our priorities are building B2B brand fame through highly creative and effective work, so we’re so happy to be recognised in three categories with these principles at their core. Thank you for B2B Marketing for a night to remember of celebrating the best in B2B and a big congratulations to the Mondi team on another win.”
About ‘Catching Feels’ - 'Catching Feels' is a fully integrated campaign with high-quality, aspirational marketing tools to demonstrate the diversity and versatility of PERGRAPHICA. By partnering with creative and tech giant Adobe Stock, we were able to increase our reach, raise awareness and improve brand reputation while capturing the hearts and minds of our audience.
BlogFujitsu on Brand vs Demand: Why Buyers Remember
At a recent Enterprise roundtable hosted by True and Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu, we asked a room of senior B2B marketers how to influence buyers who are increasingly hard to reach.
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