- Wins
Best Use of Creative – Silver
Most Commercially Successful – Silver
Best Brand Initiative – Gold
Richard Parsons, Co-Founder of True, shared, “The B2B Marketing awards are the UK's pinnacle of awards for our industry, so we’re delighted to have won. Our priorities are building B2B brand fame through highly creative and effective work, so we’re so happy to be recognised in three categories with these principles at their core. Thank you for B2B Marketing for a night to remember of celebrating the best in B2B and a big congratulations to the Mondi team on another win.”
About ‘Catching Feels’ - 'Catching Feels' is a fully integrated campaign with high-quality, aspirational marketing tools to demonstrate the diversity and versatility of PERGRAPHICA. By partnering with creative and tech giant Adobe Stock, we were able to increase our reach, raise awareness and improve brand reputation while capturing the hearts and minds of our audience.
BlogB2B Brand Fame: Why being known makes brands easier to choose
Brand fame is the foundation of B2B marketing effectiveness. Most business buyers are not in the market at any given time. When they do enter it, they usually buy from a supplier they already knew before they started looking. AI assistants now draw up shortlists in the same way, favouring the brands that are already famous.
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