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Latest Blog

28 July 2025 by Ellie Nicolaou

Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table

Our founder, Cos Mingides recently joined a round table hosted by Snowflake and B2B Marketing to tackle one of the industry’s toughest—and most important—challenges: proving the true commercial impact of marketing in B2B.

Blog

19 June 2025 by Anna Stone

Bridging the Gap: How Brand and Performance Marketing Work Best Together

Brand versus performance marketing – the perpetual debate – so it was refreshing to hear a discussion at BIMA’s SXSQ London house suggesting the answer might lie in working together. And I don’t mean doing both in silos but splitting the budget 50:50 – I mean actually working together.

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12 June 2025 by Ellie Nicolaou

True Wins Big at the 2025 ANA B2 Awards!

We’re proud to announce that we’ve won across all four of our nominated categories at the 2025 ANA B2 Awards!

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7 June 2025 by Ellie Nicolaou

A View From Gen Z : TouchPoints Launch 2025

As an apprentice at True, I’ve loved every moment learning about the advertising industry. I’m thrilled to have been asked by the IPA to report on my experiences as a Gen Z so far, and when attending different industry events. This month, I was invited to their annual TouchPoints launch—where they unveiled their database of UK media, used by agencies and owners to gain unique insights into consumer behaviour.

Blog

19 May 2025 by Anna Stone

The Power of Brand in B2B: Insights from the Brand Finance Event

It’s always great to see brand value in B2B getting the airtime it deserves. Thanks to research from the IPA, WARC, the B2B Institute and others, we now have clear evidence: strong brands drive serious growth in B2B. The latest Brand Finance Global Most Valuable B2B Brands Index only reinforces that point.

Blog

15 May 2025 by Richard Parsons

Navigating the Shifting Sands of the DMU

For years, B2B marketers have obsessed over understanding the Decision-Making Unit (DMU). We’ve mapped funnels, charted journeys, and built personas in the hope of cracking the code. But what if the DMU you’re targeting today is unrecognisable tomorrow?

Showing 19–24 of 168

Latest Blog

Proving Marketing’s True Impact in B2B: Insights from Snowflake’s Round Table

Bridging the Gap: How Brand and Performance Marketing Work Best Together

True Wins Big at the 2025 ANA B2 Awards!

A View From Gen Z : TouchPoints Launch 2025

The Power of Brand in B2B: Insights from the Brand Finance Event

Navigating the Shifting Sands of the DMU

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