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27 January 2026 by Anna Stone

The 5 principles of growth - Masterclass with Richard Parsons

Our Co-Founder Richard Parsons visited Stoica our BBN partner in Romania to talk about the B2B Institute’s 5 principles of growth – here’s what they discussed:

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14 January 2026 by Anna Stone

Don’t forget to watch the ads – Inspiration from a True Celebration of Creativity in B2B

Every year, we bring together client-side marketers to review and debate the best B2B creativity of the year. The breakthrough campaigns and the bold strategic thinking – presented by the brand leaders who made them.

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23 December 2025 by Anna Stone

B2B WorldFest 2025: Sports sponsorship, AI in action, B2B NOT versus B2C, and why the brand-performance debate is void

From sports sponsorships to AI-powered decision-making, here are the insights that are reshaping how we think about B2B marketing.

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1 December 2025 by Anna Stone

Why top-of-funnel marketing matters more than ever for smes: insights from our roundtable with motorola

At our recent roundtable hosted by True and Wilkin Lee from Motorola, we asked a roomful of senior marketers how to be successful in marketing to SMEs. One theme emerged with striking clarity: brand awareness isn't a luxury for small and medium businesses—it's the foundation everything else is built on.

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27 November 2025 by Ellie Nicolaou

True wins at the 2025 B2B Marketing Awards for Exel Composites

We’re proud to share that we’ve taken home a Bronze award at the B2B Marketing Awards, recognised for Best Brand Initiative for our work with Exel Composites on Reimagine the Possible.

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20 November 2025 by Ellie Nicolaou

True Wins Gold, Silver and Bronze at The 2025 Drum Awards for Exel Composites

We’re proud to share that we’ve been recognised at The Drum Awards for our work on Reimagine the Possible with Exel Composites.

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Latest Blog

The 5 principles of growth - Masterclass with Richard Parsons

Don’t forget to watch the ads – Inspiration from a True Celebration of Creativity in B2B

B2B WorldFest 2025: Sports sponsorship, AI in action, B2B NOT versus B2C, and why the brand-performance debate is void

Why top-of-funnel marketing matters more than ever for smes: insights from our roundtable with motorola

True wins at the 2025 B2B Marketing Awards for Exel Composites

True Wins Gold, Silver and Bronze at The 2025 Drum Awards for Exel Composites

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