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Stay in the loop with the latest B2B industry trends.

Polly Griffiths

6 results

16 November 2017 by Polly Griffiths

Five emotions for five B2B campaigns

Emotions just aren’t used enough in B2B marketing campaigns. Yes, we have the constant use of happy ads and campaigns that give off positive vibes leaving people with a positive thinking about the brand, but that’s just not enough anymore.

Blog

24 October 2017 by Polly Griffiths

B2B TV Episode 3: Creativity in B2B – our Top 6 industry campaigns

With special guest, Creative Director; LJ Spencer, True’s founders showcase their favourite B2B ads from the last few years, in the latest episode of B2B TV.

Blog

28 June 2017 by Polly Griffiths

B2B TV Episode 2: How to effectively target SMEs

Our second episode of B2B TV involves True co-founders, Richard and Cos discussing some key considerations for targeting small to medium sized businesses. Including broadcast and news media, data propensity modelling and social media.