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Anna Stone

12 results
Blog
14 October 2025 by Anna Stone

Beyond the Algorithm: The Five New Rules of B2B Marketing Effectiveness

Every B2B marketer is experimenting with AI right now. The tools are everywhere—from content generation to predictive analytics, from creative testing to audience targeting. But if everyone has access to the same technology, where does the competitive advantage actually come from?

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Blog
19 August 2025 by Anna Stone

Six Lessons for Marketing to SMEs: Insights from Our RoundTable with Sage

At a recent roundtable hosted by True and Sarah Sahyoun from Sage, we asked a roomful of Senior Marketers how to be successful in marketing to SMEs.

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Blog
19 June 2025 by Anna Stone

Bridging the Gap: How Brand and Performance Marketing Work Best Together

Brand versus performance marketing – the perpetual debate – so it was refreshing to hear a discussion at BIMA’s SXSQ London house suggesting the answer might lie in working together. And I don’t mean doing both in silos but splitting the budget 50:50 – I mean actually working together.

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Blog
19 May 2025 by Anna Stone

The Power of Brand in B2B: Insights from the Brand Finance Event

It’s always great to see brand value in B2B getting the airtime it deserves. Thanks to research from the IPA, WARC, the B2B Institute and others, we now have clear evidence: strong brands drive serious growth in B2B. The latest Brand Finance Global Most Valuable B2B Brands Index only reinforces that point.

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Blog
28 March 2025 by Anna Stone

All about SME'S

How creative effectiveness can become your competitive advantage when targeting SMEs.

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Blog
28 February 2025 by Anna Stone

Industry Goals For 2025: Did we mention effectiveness ?

The Drum’s recent Predictions event covered everything from antihyperstimulisation and middlenials to aura beauty and whether AI is democratising data. There were some cautionary tales and worrying stats – but overall the future feels exciting.

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