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Stay in the loop with the latest B2B industry trends.

Anna Stone

12 results

Blog

17 July 2026 by Anna Stone

A Celebration of Effectiveness in B2B

There’s a lot of research about effectiveness in B2B but how do you turn the principles into a reality.

Blog

23 March 2026 by Anna Stone

Marketing to SMEs: Insights from our breakfast roundtable with Toyota

At a recent roundtable hosted by True and Jo Ross from Toyota’s Brand Strategy team, we asked a roomful of Senior Marketers how to be successful in marketing to SMEs.

Blog

27 January 2026 by Anna Stone

The 5 principles of growth - Masterclass with Richard Parsons

Our Co-Founder Richard Parsons visited Stoica our BBN partner in Romania to talk about the B2B Institute’s 5 principles of growth – here’s what they discussed:

Blog

14 January 2026 by Anna Stone

Don’t forget to watch the ads – Inspiration from a True Celebration of Creativity in B2B

Every year, we bring together client-side marketers to review and debate the best B2B creativity of the year. The breakthrough campaigns and the bold strategic thinking – presented by the brand leaders who made them.

Blog

23 December 2025 by Anna Stone

B2B WorldFest 2025: Sports sponsorship, AI in action, B2B NOT versus B2C, and why the brand-performance debate is void

From sports sponsorships to AI-powered decision-making, here are the insights that are reshaping how we think about B2B marketing.

Blog

1 December 2025 by Anna Stone

Why top-of-funnel marketing matters more than ever for smes: insights from our roundtable with motorola

At our recent roundtable hosted by True and Wilkin Lee from Motorola, we asked a roomful of senior marketers how to be successful in marketing to SMEs. One theme emerged with striking clarity: brand awareness isn't a luxury for small and medium businesses—it's the foundation everything else is built on.

Showing 1–6 of 12

Anna Stone

A Celebration of Effectiveness in B2B

Marketing to SMEs: Insights from our breakfast roundtable with Toyota

The 5 principles of growth - Masterclass with Richard Parsons

Don’t forget to watch the ads – Inspiration from a True Celebration of Creativity in B2B

B2B WorldFest 2025: Sports sponsorship, AI in action, B2B NOT versus B2C, and why the brand-performance debate is void

Why top-of-funnel marketing matters more than ever for smes: insights from our roundtable with motorola

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