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Blog

Stay in the loop with the latest B2B industry trends.

Amélie La Fayette

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Blog
25 September 2023 by Amélie La Fayette

True retains its status as IPA Effectiveness Accredited Agency

B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.

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B2B TV blog imageBlog
30 January 2018 by Amélie La Fayette

B2B TV Episode 4: AAR guide to selecting the right agency

Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.

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