Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.
In this episode our founders, Richard and Cos, are joined in the studio by Tony Spong from the AAR, who have been making agency selection easier and faster for clients since 1975. Here, they discuss everything from efficient agency operating models to the pitch process and how to get the most out of your agency relationships.
Catch-up on previous episodes to discover the results of the largest study of B2B marketing effectiveness and key considerations for targeting SMBs.
BlogWe’re proud to share that we’ve taken home a Bronze award at the B2B Marketing Awards, recognised for Best Brand Initiative for our work with Exel Composites on Reimagine the Possible.
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BlogWe’re proud to share that we’ve been recognised at The Drum Awards for our work on Reimagine the Possible with Exel Composites.
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BlogB2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.
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