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Performance marketing

18 results

6 February 2017 by Ben Verleysen - BBN Belgium

Marketing = Science + gut feeling

Computers and software are taking over many of our core tasks in marketing. Gut feeling can't be dictated to or coded, though. However important hard science and analyses might be, you need to mix them with a gentle dose of gut feeling to achieve successful campaigns.

Blog

27 January 2017 by Timo Kruskopf - BBN Finland

Cyberage your marketing organisation

Why does the most with-it collection of individuals inside corporations fall behind in their way of working? Marketing departments talk along the lines of new wave, hip culture, music and fashion. But when it comes down to really doing things – making change happen – they hide behind glowing apple laptops.

Blog

19 January 2017 by Richard Parsons

Bits, Bytes and Ballyhoo

To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place.

Blog

4 November 2016 by Leo Boon Yeow - BBN Singapore

Harnessing The Power Of Account Based Marketing

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your campaigns.

Blog

7 July 2016 by Gopal Kishore - BBN Singapore

The B2B Tech Marketing Funnel is Dead - Long Live the Funnel

If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to be happy?

Blog

2 June 2016 by Peter Foubert - BBN Belgium

The Most Important B2B Marketing ‘Twends’ of 2016

A few months into 2016 and some are still wondering what this year will bring. What can we, for example, expect in the area of B2B marketing? What are the most important trends and evolutions? We have evaluated and assessed the most important predictions. The result is something between a trend list and a wish list. Therefore, Twends.

Showing 7–12 of 18

Performance marketing

Marketing = Science + gut feeling

Cyberage your marketing organisation

Bits, Bytes and Ballyhoo

Harnessing The Power Of Account Based Marketing

The B2B Tech Marketing Funnel is Dead - Long Live the Funnel

The Most Important B2B Marketing ‘Twends’ of 2016

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