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Stay in the loop with the latest B2B industry trends.

Latest Blog

24 March 2025 by Ellie Nicolaou

Data, Vibes and Why Gen Z Actually Cares

Courtesy of the IPA Insight Summit 2025, providing a deep dive into the importance of insight, the discipline to effective advertising, and plenty of fresh perspectives and learnings.

Blog

28 February 2025 by Anna Stone

Industry Goals For 2025: Did we mention effectiveness ?

The Drum’s recent Predictions event covered everything from antihyperstimulisation and middlenials to aura beauty and whether AI is democratising data. There were some cautionary tales and worrying stats – but overall the future feels exciting.

Blog

28 January 2025 by Ellie Nicolaou

Navigating the Future of B2B Agencies with AI: A view from a Gen Z

Starting out in the B2B world as an Account Executive at True, I’ve quickly learned that AI is no longer some far-off tech buzzword. Join me as I dive into why AI is so much more than that.

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29 November 2024 by Ellie Nicolaou

True Takes Home Four Wins at The B2B Marketing Awards

True has reached an incredible milestone, securing four wins from six shortlisted submissions at this month's B2B Marketing Awards—an outstanding way to close the year with two gold and two silver awards!