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Stay in the loop with the latest B2B industry trends.

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29 November 2024 by Ellie Nicolaou

True Takes Home Four Wins at The B2B Marketing Awards

True has reached an incredible milestone, securing four wins from six shortlisted submissions at this month's B2B Marketing Awards—an outstanding way to close the year with two gold and two silver awards!

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27 September 2024 by Robert Vandennieuwenhuysen

Cookieless Thoughts

Adapting to a Cookieless Future in B2B Marketing

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25 September 2023 by Amélie La Fayette

True retains its status as IPA Effectiveness Accredited Agency

B2B agency True has gained IPA Effectiveness Accreditation for the second time, and remains the only B2B agency to receive this special recognition.

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12 May 2023 by Richard Parsons

The 95-5 Rule of Advertising

The 95-5 Rule of Advertising* states that 95% of your potential buyers are not ready to buy today. These 95% are “out-market” today, but will be “in-market” sometime in the future.