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1 June 2021 by Grace Baron

Why B2B needs Don Draper

B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.

Blog

10 May 2021 by Grace Baron

We're shortlisted for the Brand Film awards EMEA

True has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.

Blog

23 April 2021 by Grace Baron

Are You Proving the Value of Brand Building Activity?

Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.

Blog

22 April 2021 by BBN Strategic Partner - Foleon

How To Break Through the B2B Content Production Bottleneck

It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating content. Marketing wants to follow a proven process that ensures content quality and adherence to the brand. Sales care less about the process and much more about getting the right type of message in front of the right prospect at just the right time.

Blog

26 March 2021 by BBN Partners

What Makes Good B2B Content?

Without good content, you may have a nicely designed website that won’t hold peoples’ attention; or social media messaging that no one reads.

Blog

16 March 2021 by Becca Aynge

Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know

If you thought conversations around user privacy and tracking were finally over with the death of Chrome’s 3rd Party Cookie … think again! Apple has announced its own plans to introduce changes to the way mobile app users are tracked and identified within iOS14.

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Latest Blog

Why B2B needs Don Draper

We're shortlisted for the Brand Film awards EMEA

Are You Proving the Value of Brand Building Activity?

How To Break Through the B2B Content Production Bottleneck

What Makes Good B2B Content?

Facebook’s Upcoming Privacy Changes – What Advertisers Need to Know

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