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Blog

Stay in the loop with the latest B2B industry trends.

Richard Parsons

38 results
Blog
20 April 2015 by Richard Parsons

Love, Hate and Cocktail Parties

There’s no getting away from it: business to business marketing is boring. It’s the Cinderella at the Marcoms Ball. But whereas Cinderella turns into a beautiful princess and finally bags her prince, B2B is destined to remain sweeping the fireplace unless we up our game.

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Blog
19 April 2015 by Richard Parsons

Our Industry is Broken; Let’s Fix It

At True, we fundamentally believe that something is wrong with B2B advertising; something is broken. We have an opportunity as marketers to change that. After all, we should always be trying to improve what we do, right?

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