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Blog

Stay in the loop with the latest B2B industry trends.

Leo Boon Yeow - BBN Singapore

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blog image 041016.jpgBlog
4 November 2016 by Leo Boon Yeow - BBN Singapore

Harnessing The Power Of Account Based Marketing

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your campaigns.

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blog_image.jpgBlog
14 July 2016 by Leo Boon Yeow - BBN Singapore

Video is Unavoidable in B2B Marketing Today

Video is the most powerful tool marketers have at their disposal. The popularity of video exploded last year, with the number of videos posted on Facebook leaping from 4 billion in April 2015 to 8 billion in September 2015.

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