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Blog

Stay in the loop with the latest B2B industry trends.

Ishan Bhattacharya - BBN India

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Blog image 10.01.17 social media icons.jpgBlog
13 January 2017 by Ishan Bhattacharya - BBN India

How B2B Marketers Can Achieve Audacious Goals by Going Social

There is a common perception in the B2B marketing space that social media campaigns do not resonate well with enterprise customers. Some ten years back it would have been true, but now, especially with the rising number of internet savvy decision makers, it’s absolutely untrue.

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Blog
20 October 2016 by Ishan Bhattacharya - BBN India

Nurture A B2B Customer Journey, One Micro-Moment At A Time

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.

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Blog_image_040816.jpgBlog
9 August 2016 by Ishan Bhattacharya - BBN India

Why B2B Business Blogging Is Still Not Dead

For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into measurable sales inquiries.

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