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Grace Baron

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Red, pink and orange geometric pattern banner with 'The Drum Awards Marketing Finalist 2021' written in white text. As well as a Drum logo in the centre.Blog
2 June 2021 by Grace Baron

Bang the drum for the Drum Marketing Awards

True has been shortlisted with four entries at the global Drum Marketing Awards 2021, in partnership with the Financial Times. We’re so proud to have scored two nominations in both of our categories, and to be alongside so many high quality campaigns.

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Blog
1 June 2021 by Grace Baron

Why B2B needs Don Draper

B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to go back to its roots. What B2B needs, is Don Draper.

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Purple and pink watercolour banner with Brand Film Awards EMEA 2021 logoBlog
10 May 2021 by Grace Baron

We're shortlisted for the Brand Film awards EMEA

True has been shortlisted for Best B2B at the Brand Film Awards EMEA 2021, the awards scheme from PRWeek and Campaign, for our campaign with ROCKWOOL: The 7 Strengths of Stone Test Series.

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Blog
23 April 2021 by Grace Baron

Are You Proving the Value of Brand Building Activity?

Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their knowledge of the value of brand building as being ‘average’ to ‘very poor’.

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