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Gopal Kishore - BBN Singapore

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10 April 2017 by Gopal Kishore - BBN Singapore

7 steps to plan a B2B content marketing strategy

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy.

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13 February 2017 by Gopal Kishore - BBN Singapore

This is no joke – how humour can help B2B marketers connect with their audience

There were two cows in a field. One said “moo”, the other one said, “I was going to say that!”

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7 July 2016 by Gopal Kishore - BBN Singapore

The B2B Tech Marketing Funnel is Dead - Long Live the Funnel

If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to be happy?

Showing 1–3 of 3

Gopal Kishore - BBN Singapore

7 steps to plan a B2B content marketing strategy

This is no joke – how humour can help B2B marketers connect with their audience

The B2B Tech Marketing Funnel is Dead - Long Live the Funnel

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