True
  • About
    Fame is our growth strategy. Effectiveness is its proof.
    • Our story
    • Our approach
    • Our Effectiveness OS
    Explore our growth model
  • Work
  • Services
    Featured serviceSprint Studio
    • Programs
    • Marketing as a Service
    • Sprint Studio
    View all our services
  • Insights & Events
    Interactive toolThe Creative Scale
    • Webinars & Events
    • Research
    • Blog
    View all insights and events
  • Offices

    104 Oxford Street, London, W1D 1LP

    +44 (0) 207 952 2120

    • Contact
    • Locations
    Our global offices
  • About
    • Our story
    • Our approach
    • Our Effectiveness OS
    Explore our growth model
  • Work
  • Services
    • Programs
    • Marketing as a Service
    • Sprint Studio
    View all our services
  • Insights & Events
    • Webinars & Events
    • Research
    • Blog
    View all insights and events
  • Offices
    • Contact
    • Locations
    Our global offices

Blog

Stay in the loop with the latest B2B industry trends.

Cos Mingides

7 results
Blog
8 June 2026 by Cos Mingides

Airwallex Showed B2B How Sport Sponsorship Should Be Done

Most B2B Brands Rent Space in Sport. Airwallex Tried to Own It.

Continue reading
Blog
6 May 2026 by Cos Mingides

The Research Is Done. Now B2B Marketers Need to Grow a Backbone.

The evidence for effective B2B marketing is settled. So why are most marketers still not acting on it?

Continue reading
Blog
24 April 2026 by Cos Mingides

B2B brands aren't won in the pitch room. They're won long before it.

If you're a marketing leader still betting on sharper messaging to drive growth, this one's worth your time.

Continue reading
Blog
9 September 2025 by Cos Mingides

True Achieves IPA Effectiveness Accreditation Once Again – Leading the Way in B2B

We're very proud to share that True has once again achieved IPA Effectiveness Accreditation — making us one of only 12 agencies to have earned the accolade every year it has been awarded, since 2021.

Continue reading
IPA incorporated by royal charterBlog
3 August 2020 by Cos Mingides

Our first year as IPA members: what it’s meant for us and our clients

The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter, is the professional body for agencies in the advertising, media and marketing communications industry. And it’s with great pride that True were elected as members in 2019.

Continue reading
Blog
23 August 2017 by Cos Mingides

Another year of hard work pays off as True are shortlisted for two B2B Marketing Awards

True have been shortlisted for ‘Most Commercially Successful Campaign’ and ‘Best Internal Audience Campaign’ ahead of the B2B Marketing Awards in November

Continue reading

Showing 1–6 of 7

Load more

Browse by topics

All topics168Brand and storytelling46Creativity46True News37Strategy35Content19Performance marketing18Effectiveness14Advertising4Media4

Subscribe to the latest
from True

The latest thinking, research and events from True, straight to your inbox.

Insights & Events
All Insights & EventsWebinars & EventsResearchBlogPodcasts
True

104 Oxford Street
London
W1D 1LP

+44 (0)207 952 2120

New Business: richard@trueagency.com

General enquiries: info@trueagency.com

Careers: jobs@trueagency.com

Choose
Fame.

True is the creative and media agency for B2B brands that refuse to blend in. We build fame, preference and measurable growth through award-winning creativity, high-attention media and a relentless focus on marketing effectiveness.

Talk to us Follow us
©2026 True Agency Limited. All Rights Reserved.
CareersTermsPrivacy