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23 July 2020 by Amelie Lafayette

True recognised for creativity and campaign effectiveness globally

True named Global B2B Creative Agency of the Year 2020 at ANA Global Ace Awards with four wins at ANA B2 Awards

B2B creative agency True scooped the coveted Creative Agency of the Year accolade alongside three other category wins at the US-based ANA Business Marketing NYC Global Ace Awards and four wins at the B2 Awards.

The Ace awards reward the most creative campaigns in the global B2B marketing industry while B2 recognise the effectiveness of those campaigns in terms of awareness building and social media reach. True’s eight awards comprise:

• Creative Agency of the Year (Ace)
•Best B2B2C Campaign for ROCKWOOL: 7 Strengths of Stone Test Series (Ace)
•Best Social Media Campaign for ROCKWOOL: 7 Strengths of Stone Test Series (Ace)
•Best Content Marketing Multiple Piece Program/Campaign for ROCKWOOL: 7 Strengths of Stone Test Series (Ace)
•Gold in Content Marketing: Video (Short form) for ROCKWOOL: 7 Strengths of Stone Test Series (B2)
•Gold in Display Advertising for Click Travel – The World’s Smoothest Business Traveller (B2)
•Gold in Social Media for ROCKWOOL: 7 Strengths of Stone Test Series (B2)
•Silver in Media Planning: Under $1m Budget for Peninsula: You do your thing. We’ll take care of your HR (B2)

In awarding True the coveted Creative Agency of the Year ‘gong’, the judges said: “Great is great; no other rules apply for this category. This award is given to the agency whose totality of work in the past year rose above. Budgets and channels are not the thing here – it’s about the consistent level of breakthrough and rise-above creativity. If you kick B2B creative ass, get the cred!”

Many campaigns over the past year contributed to True’s Creative Agency of the Year win. For ROCKWOOL, True exhibited its corporate ‘7 Strengths of Stone’ positioning through a series of extreme video product demonstrations, resulting in 1.8m page engagements in three months; 5.5m Facebook impressions with 30.7% post engagement rate; and 326% increase in unique website visits and 400% uplift in dwell time. This campaign alone picked up five category wins.

True’s work for Click Travel’s new SaaS travel booking platform depicting the World’s Smoothest Traveller; ‘Minds Made for Financial Services’ for EY; and ‘You Do Your Thing. We’ll Take Care of Your HR’ for HR services provider Peninsula were also recognised, with the Click Travel campaign also picking up a gong.

Cos Mingides, Founding Partner of True said: “We’re incredibly humbled and honoured to be named Creative Agency of the Year over some of the best B2B agencies in the world for whom we have so much respect and admiration. This is a very special moment for the team and great reward for their endless and often obsessive creative spirit – I couldn’t be prouder of them. But we would not be here if we did not work with such incredible clients who allow us to push creative boundaries. It’s very easy to play it safe in B2B and we cannot thank them enough for valuing creativity and empowering us to produce standout work.”

True, founded in 2012, has enjoyed a bumper year with 12 account wins, revenue growth of 47% and 100% client retention. New clients include IT company Hewlett Packard Enterprise; the UK’s leading HR, employment law and health & safety firm Peninsula; and Click Travel – a next-generation corporate travel platform.

The agency’s successes over the last year are the result of original and boundless imagination and hard work, a passion for bringing B2C creativity to B2B marketing and a new working ethos that encourages the team to be free-thinking and adventurous, which has paid dividends and has now resulted in global recognition.

A full list of the Ace 2020 winners can be viewed here.

A full list of the B2 2020 winners can be viewed here.

For more information contact Lesley Foottit or Adam Foden-O’Sullivan at lesley.foottit@definitionagency.com or adam.foden-o’sullivan@definitionagency.com.

ABOUT TRUE

Founded in 2012, True is a B2B creative and media agency with the central philosophy: to ‘Make it memorable’. We believe that unignorable creativity, delivered with pin-point media accuracy, is the best way to achieve large and lasting business outcomes.

True’s clients span industries, including professional services firm EY; IT company Hewlett Packard Enterprise; fintech company Ingenico; business services company Yell; Mondi Group in manufacturing and Click Travel – a next-generation corporate travel platform. It is run by co-founders Cos Mingides and Richard Parsons.

True is the London office of BBN International – ranked Number 1 International Marcomms Agency 2020 in the B2B Marketing Agencies Benchmarking Report.

www.trueagency.com

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