The judges called the campaign, “very funny” and enjoyed how our video series made captivating content on a subject that isn't the sexiest. They liked the tongue and cheek German efficiency undertones, as well as how True delivered a good message in a short and succinct way.
Cos Mingides, Founding Partner at True shared, “We’re honoured to have won Best B2B at The Brand Film Awards. These awards have fast become one of the most prestigious awards in the industry. You only have to look at the incredible line up of judges and the work that was shortlisted. We’re especially proud to have received recognition for our work with ROCKWOOL – a brand which is playing such a key role in enabling a more energy efficient, healthy, safe and sustainable way of living.”
About the campaign:
ROCKWOOL bucked a category trend with a playful series of films that were grounded in brand purpose and authenticity – driving brand affinity and engagement among its core audience in the construction industry.
Filmed at the company’s Innovation Factory, with real employees, True created a Bond-style test lab and series of product tests and demonstrations that delighted, surprised and celebrated the company’s Danish heritage and culture of continuous product innovation.
To see our winning video series, click here
To see the other award winners, click here
