Creative Inspiration

  • On demand
  • 1 hour

Join agency founders, Cos Mingides and Richard Parsons, as they showcase some of the best examples of B2B creativity in recent years – discussing creative strategies, campaign effectiveness and how each drove a specific emotional response.

A must for any marketer looking to enhance creativity in their communications to engage with today’s B2B buyer.

Discussion topics:

  • The business case for creativity
  • The importance of being memorable
  • Tapping into popular culture
  • How creativity can be your USP
  • The power of a single-minded idea
  • Creatively thinking beyond traditional ads

Exploring case studies from:

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Hosted by

  • Richard Parsons

    Richard Parsons
    Founding Partner, True

  • Cos Mingides

    Cos Mingides
    Founding Partner, True