Adding insight to big data

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The Brief

SGI’s Big Data Analytics offering was different because it took a strategic approach to data analytics. SGI tasked us with packaging a video and creating an integrated direct mail campaign to CxOs.

Create more headroom for big data

The Truth

For the world’s largest corporates, data is a big headache. More data doesn’t necessarily mean more insight.


The Idea

We needed to dramatically demonstrate a more strategic approach – our ‘More headroom’ messaging platform was created and positioned SGI as a leader in data analytics. It also helped the CxO audience understand how SGI can help them to unlock the value within their large data assets.



We raise awareness of SGI’s data analytics with this difficult to reach audience and achieved an ROI of 460% from a small budget.