Barracuda

Targeting the C–Suite

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Media planning and buying

We were tasked with creating a media plan to target the elusive C-Suite of Europe’s mid-size and enterprise organisations. Working with the global office of CNN, we were able to significantly reduce the cost per audience. 66% of the target audience stated that advertising with CCN enhanced the reputation of the brand. 62% said they were more aware of the brand and would want to find out more information, and 56% would be more likely to consider Barracuda in the future.