Having led the mobile payments market, Miura needed to launch their brand into the enterprise retail payment market.
The retail payment market is dominated by three vendors, so launching a new product into this space required something different. Miura’s M020 has it all, with a single device, it can cater to all retail environments from fixed and mobile point-of-sale payments to in-aisle services and home delivery.
We created a fully loaded funnel of outbound and inbound marketing across advertising, website, and content marketing. All nurtured via marketing automation.
Our campaign, in effect, created a new category – combining fixed and mobile payments into a single solution – a first for the POS payments industry.