It’s our name, but also our philosophy. Every day, who we are reminds us to put truth into everything we do. Why? Because truth is king when it comes to creating memorable human ideas.
Having led the mobile payments market, Miura needed to launch their brand into the enterprise retail payment market.
The retail payment market is dominated by three vendors, so launching a new product into this space required something different. Miura’s M020 has it all, with a single device, it can cater to all retail environments from fixed and mobile point-of-sale payments to in-aisle services and home delivery.
We created a fully loaded funnel of outbound and inbound marketing across advertising, website, and content marketing. All nurtured via marketing automation.
Our campaign, in effect, created a new category – combining fixed and mobile payments into a single solution – a first for the POS payments industry.