The Consumer Advisory Collection

Develop a flagship campaign that builds awareness and consideration for KPMG’s consultancy arm that supports consumer-facing business such as retailers and manufacturers of consumer goods.

You don’t need to tell the CEO of Sainsbury’s, or Unilever, that consumer insight is important. We needed to show that we understood consumer businesses. This led to our creative strategy – “fluent in consumer”.

A playful creative idea emerged based on the central question, “if KPMG Consumer Advisory was a consumer business, what would it look like?”.

A range of KPMG products were born, based on a supermarket ‘own brand’, covering the most common consumer products, with a clever creative spin.

Total uplift in opportunity value vs pre-campaign run rate provided a 745:1 Opportunity ROI.