We believe it’s time for a change – which is why we’ve launched our new podcast series, to help us get under the skin of what it means to be a highly effective B2B marketer.
Join us as we celebrate creativity and sit down with some of the brightest minds in the industry to see what they’re doing to be a bit more Don Draper.
As we said, B2B marketing may have a problem, but hope isn’t lost – if Don Draper taught us anything, it’s that there’s always a solution to be found if you’re willing to get creative.
Listen to our first episodes via the links below:
Apple Podcasts
Spotify
Amazon Music
Google Podcasts
BlogFujitsu on Brand vs Demand: Why Buyers Remember
At a recent Enterprise roundtable hosted by True and Andrea Clatworthy, Head of Europe Marketing Transformation at Fujitsu, we asked a room of senior B2B marketers how to influence buyers who are increasingly hard to reach.
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