We believe it’s time for a change – which is why we’ve launched our new podcast series, to help us get under the skin of what it means to be a highly effective B2B marketer.
Join us as we celebrate creativity and sit down with some of the brightest minds in the industry to see what they’re doing to be a bit more Don Draper.
As we said, B2B marketing may have a problem, but hope isn’t lost – if Don Draper taught us anything, it’s that there’s always a solution to be found if you’re willing to get creative.
Listen to our first episodes via the links below:
Apple Podcasts
Spotify
Amazon Music
Google Podcasts
BlogB2B Brand Fame: Why being known makes brands easier to choose
Brand fame is the foundation of B2B marketing effectiveness. Most business buyers are not in the market at any given time. When they do enter it, they usually buy from a supplier they already knew before they started looking. AI assistants now draw up shortlists in the same way, favouring the brands that are already famous.
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