Micro and small businesses account for nearly half of UK business turnover (48%) — representing a major, but highly competitive, opportunity for brands. And when it comes to influencing purchase decisions, speed and memorability are everything: 90% of B2B purchases come from one of the first three brands that come to mind when a need arises. If you're not top-of-mind, you're not even in the game.
In this report, we deep dive into the payments category — an increasingly crowded, complex space where brand salience can make or break growth ambitions.
Drawing from True’s proprietary Audience IQ™ platform, we analyse how micro and small businesses are shifting their purchase intent and investment behaviour across payment solutions. Our findings reveal where SMEs are actively exploring new payment options — from traditional players like Visa and American Express to emerging interests in cryptocurrency and blockchain-enabled solutions.
WHY THIS MATTERS
With SME intent towards payment solutions growing — but competition intensifying — the brands that win will be those that align marketing efforts with real-world intent signals. By understanding where SMEs are actively researching, and addressing emerging needs such as flexibility, security, and cryptocurrency capability, brands can elevate their marketing from tactical outreach to strategic business impact.
Ready to focus on what actually matters to your SME audience? Download the full report now or get in touch for a bespoke report featuring insights relevant to your industry.