There are nearly 1.4 million micro and small businesses in the UK. In our analysis, 84% of them fall into the micro-business category, highlighting their dominance in volume. Yet while micro businesses are far more prevalent, small businesses hold significantly greater spending power, with an average turnover around five times higher.
When it comes to influencing purchase decisions, being remembered matters. Our ‘Rule of Three’ research shows that 90% of B2B purchases come from one of the first three brands that come to mind when a need arises. If you're not top-of-mind, you’re not in the game.
In this report, we explore the shifting purchase intent and investment behaviours of micro and small businesses in the UK, with a specific deep dive into the Mobile Technology Products category. Powered by True’s proprietary Audience IQ™ platform, this analysis taps into near whole-of-market B2B intent signals to reveal how these businesses are navigating an increasingly complex landscape — and where the strongest opportunities for brands lie.
WHY THIS MATTERS
Micro and small businesses are actively researching solutions to help them grow, adapt and operate more efficiently, with particularly strong intent in areas such as technology (including AI and different hardware solutions), operations, marketing and security to overcome challenges and seize opportunities.
SMEs across multiple industries are conducting in-depth research into mobile technology products, signalling a key opportunity for brands in this space. In particular, SMEs in the software and business services sectors are showing very high intent. There is a clear opportunity for brands offering mobile technology products to secure front-of-mind awareness, and build market share.
Ready to focus on what actually matters to your SME audience? Download the full report now or get in touch for a bespoke report featuring insights relevant to your industry.